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We Stand With Black Lives.

Now is the time to embrace the LOA more fully than ever by taking individual
and collective action in the fight for justice, equity, and equality.

As a company committed to building a better world, we know we can’t do this without everyone. No matter what color, gender, size, religion, or sexual orientation you are, we embrace you in our mission to better business, organizations, policy, and products.

But what does “better” even mean?

The term “better” implies that there is always work to be done. We see this loud and clear in today’s society, particularly this week as uprisings around police brutality and the murders of George Floyd, Breonna Taylor, and Ahmaud Arbery have swelled and shattered our day-to-day routines. Hatred, discrimination, and injustice are unacceptable and have no place in our society. Our communities need justice, reconciliation, and healing. Radical acceptance, support, and love must prevail. And we need to see this on every level of society.

There is a dizzying amount of “better”-ing that needs to happen on the systemic level in a society that has, for centuries, oppressed Black and brown folx. And we can wait no longer. As a movement company, our team believes in the power of initiating change from the ground-up: this means committing ourselves to becoming better allies, encouraging our friends and families to take part, and taking a stand locally, regionally, and beyond. In the ongoing struggle for equality, equal rights, and justice, we will listen to, support, and take guidance from the #BlackLivesMatter / anti-racism movement and progressive Black, Indigenous, and People of Color (BIPOC) organizations, business, leadership, politicians, and media. We will continue to seek guidance even after the current wave of attention has died down.

We stand with BIPOC communities impacted daily by social and environmental injustice. We condemn colonist white supremacy and anti-Blackness in all of its forms. We pledge to continue bettering our allyship and action as individuals by listening, educating, and supporting the initiatives above. Additionally, as a company, we are committing to the following action items:

  1. Immediately hiring diversity training consultants to support us in our own internal learning
  2. Communicating with local elected officials in support of the aims and goals of BIPOC-led social justice organizations, including Black Lives Matter — Santa Barbara chapter
  3. Working with our clients to develop actionable steps for them to take in support of equality and justice for BIPOC communities
  4. Elevating directions and resources from the BIPOC community, using these to educate ourselves and others
  5. Donating to Black-led initiatives, organizations, and businesses through a new employee-directed fund
  6. Creating educational resources for our clients and the community at large in support of BIPOC-led efforts
  7. Reaching out to our friends and family members to share BIPOC messages

The term ‘LOA’ comes from the belief that positive, intentional actions and thoughts committed by individuals and groups will create and attract more of the same. This concept — the Law of Attraction (LOA) — is fundamental to our business model and the way we lead our personal lives. Now is the time to embrace the LOA more fully than ever by taking individual and collective action in the fight for justice, equity, and equality. Which side of history will you be on?

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