In this episode of Let’s Get Changed, we have the pleasure of speaking with Caroline Duell, CEO and founder of All Good, a skincare company based in Morro Bay, California. We speak with Caroline about the history of the company, her resistance to starting a business in the first place, views on the B Corp and 1% for the Planet movements, and even a light touch on regenerative business design. Importantly, though, we chat with Caroline about All Good’s successful 2018 Reef Friendly campaign, when the company put itself at the forefront of a global movement to protect coral reefs from the disastrous effects of chemical sunscreens. We discuss the motivations and inspirations behind the campaign as well as the strategies used to execute it. From partnerships to policy to pledge drives, we hope you walk away with some ideas about how you too might structure your own values-aligned, movement-driven campaign. Got reef? Let’s dive in.
Doing good for the oceans and our skin
IN THE NEWS
March 22, 2023
Best for the environment
E16 – From seashells to spices to dollar-driven currency: How web3 technology is giving rise to a new economy
Bringing power to the people by unlocking the power of blockchain and cryptocurrency, with David Fortson, CEO of LOA Labs.
E14 – On the beat: Values-based marketing strategies with a side of jazz
Getting in the groove with Consciously CEO, Rai-mon Nemar Barnes, as he dishes on his core principles for authentic storytelling.
E13 – SHE means business: Leading the charge for gender equality in the workplace
The birth of The SHE Mark - the ultimate certification for women-forward businesses with founders Sterling Champion and Ilana Broad.
E12 – Out of this world: Setting sights on $1B in corporate philanthropy
The evolution of a global philanthropic network that puts people and planet first, with Kate Williams of 1% for the Planet
E11 – Beyond ‘money talks’: Using finance as a catalyst for progressive action
How America’s socially responsible bank does its business better, with Maura Keaney of Amalgamated Bank.
E10 – Black Girls in Media: From small GroupMe chat to global community
How a job search for one turned into a jobs resource for many, with Black Girls in Media founder Tasha McCaskiel.
E09 – Lights, camera, activate! Moving audiences from seats to streets
How a good story well-told can save the world, with Michael Kelly of Participant.
E08 – Dress to impress: The values stitched into your clothes
A future of sustainably sourced fashion with Dr. Kimberly McGlonn of Grant Blvd.
E07 – Change for the batter: How a bakery is at the center of the Open Hiring Movement
Joseph Kenner talks about Greyston Bakery’s mission for social impact through open hiring.
E06 – Sweet spot: Open Chain initiative for progressive social change
Combatting child labor in the chocolate industry with Karin Campbell of Tony’s Chocolonely.
E05 – Leading with love: Two women spreading the importance DEIJ
Allyship at the forefront of making businesses better for all.
E04 – Let’s Get Changed: The why and how of a changemaker podcast
A moment of reflection and vision from the LGC team.
E03 – Standing ground: Indigenous voices and lands at the forefront of battling the climate crisis
A conversation on climate action with Amazon Watch’s Leila Salazar-López.
E02 – Taking root: Growth of the green economy for BIPOC communities
Bridging the equity and inclusion gap with Kristy Drutman.
E01 – Origin story: A company’s journey of raising the bar in social and environmental change
Let’s Get Changed with David Bronner of Dr. Bronner’s Magic Soaps on company origins to unite the human race, corporate philanthropy, regenerative agriculture, and plastics reduction.