Skip to content

E15 – Making waves: How one company built a movement to save coral reefs from chemical sunscreens

Featuring:
Let's Get Changed
Let's Get Changed
E15 - Making waves: How one company built a movement to save coral reefs from chemical sunscreens
/

In this episode of Let’s Get Changed, we have the pleasure of speaking with Caroline Duell, CEO and founder of All Good, a skincare company based in Morro Bay, California. We speak with Caroline about the history of the company, her resistance to starting a business in the first place, views on the B Corp and 1% for the Planet movements, and even a light touch on regenerative business design. Importantly, though, we chat with Caroline about All Good’s successful 2018 Reef Friendly campaign, when the company put itself at the forefront of a global movement to protect coral reefs from the disastrous effects of chemical sunscreens. We discuss the motivations and inspirations behind the campaign as well as the strategies used to execute it. From partnerships to policy to pledge drives, we hope you walk away with some ideas about how you too might structure your own values-aligned, movement-driven campaign. Got reef? Let’s dive in.

LEARN MORE
ABOUT

Nature-provided body care that gives back to the planet.

IMPACT
Doing good for the oceans and our skin
MORE EPISODES

Better World content straight to your inbox.

No spam, just the good stuff.

"*" indicates required fields

Select Subscriptions*