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May 18, 2023

E15 – Making waves: How one company built a movement to save coral reefs from chemical sunscreens

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This episode of Let’s Get Changed is brought to you by:

HigherRing, specializing in ethical outsourced fractional and full-time operations including sales support, executive & virtual assistance, financial support & bookkeeping, and much more. HigherRing is a women-led B Corp, a member of 1% for the Planet, and a member of the American Sustainable Business Network. Learn more by heading over to www.higherring.com.

All Good - Making waves: How one company built a movement to save coral reefs from chemical sunscreens
Let's Get Changed
E15 - Making waves: How one company built a movement to save coral reefs from chemical sunscreens
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LGC - Lets Get Changed-Logo - A Better World Podcast

In this episode of Let’s Get Changed, we have the pleasure of speaking with Caroline Duell, CEO and founder of All Good, a skincare company based in Morro Bay, California. We speak with Caroline about the history of the company, her resistance to starting a business in the first place, views on the B Corp and 1% for the Planet movements, and even a light touch on regenerative business design. Importantly, though, we chat with Caroline about All Good’s successful 2018 Reef Friendly campaign, when the company put itself at the forefront of a global movement to protect coral reefs from the disastrous effects of chemical sunscreens. We discuss the motivations and inspirations behind the campaign as well as the strategies used to execute it. From partnerships to policy to pledge drives, we hope you walk away with some ideas about how you too might structure your own values-aligned, movement-driven campaign. Got reef? Let’s dive in.

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Nature-provided body care that gives back to the planet.

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