In this episode of Let’s Get Changed, we welcome Karin Campbell, Director of Brand Partnerships for the Netherlands-based chocolate company, Tony’s Chocolonely. We talk about Tony’s global efforts to build partnerships that combat child labor in the chocolate industry — including their just-announced partnership with Ben & Jerry’s. Karin gives us insight into Tony’s Open Chain initiative, their ‘5 Sourcing Principles,’ and tells us why chocolate is the perfect vehicle with which to engage customers and the public around progressive social change. Wanna customize a chocolate wrapper for your own campaign? They do that, too.
February 9, 2023
E06 – Sweet spot: Open Chain initiative for progressive social change
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IN THE NEWS
SOURCE: Gayety.co | By Caitlynn McDaniel
Feb. 20, 2023
Gayety: Tony’s Chocolonely and Ben & Jerry’s united for a Chocolate Love A-Fair
Two leading businesses share their sweet spot for social justice
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