The desire to bridge conservation ethics with responsible business practices and social good remained at the forefront as this tag team continued to develop and refine their individual skill sets. In 2010, sensing an opportunity, Dave created LoaTree, Inc., an eco-lifestyle collective that focused on supporting artists, nonprofits, small businesses, and entrepreneurs through storytelling and events. A community Earth Day festival was LoaTree’s first major client, which grew to a 2-day, 30,000 person event with LoaTree’s support.