How we work.

We’ve honed our approach and methodology over three decades of working for and with nonprofits, companies and government, giving us a deep toolbox from which to draw upon. This deep experience informs all of our work and our approach to making good things happen.


Before even putting a pen to paper, we invest time on the front end communicating with your team, understanding your desires and learning what you want to see happen and what is behind those desires. Building good chemistry and great experiences with, between, and among the networks of our clients is priority.


LoaCom is constantly building an ecosystem of relationships and contacts to cross pollinate ideas, connections and experiences to help make great things happen between our clients, their followers and allies.


We love timelines, trackers, clear roles and expectations, regular check-ins, organized ‘to do’ lists and meeting minutes. We believe in stellar customer service, drama-free engagements, and adaptation when new realities or information presents itself.


When it comes time to the design of your core marketing assets, marketing plans, and campaigns, our creative and strategy teams collaborate to blend artistic design, technology, and storytelling.


While we define success by metrics and indicators you would expect, what’s more important is the elusive but incredibly important feeling that together we have made measurable and sustainable progress toward achieving your goals.

David Fortson



David Fortson is LoaCom’s co-founder and Chief Executive Officer. Believing business is one of the most powerful tools for making a better world, and seeing tremendous opportunities to expand the power and influence of the nonprofit sector, David founded LoaTree and later co-founded LoaCom in hopes of mashing up the best assets of the private and nonprofit sectors.

David’s areas of interest and focus include business development, digital ecosystem development, strategy, and blurring the lines between nonprofit and for profit worlds. Before LoaCom, David worked for technology entertainment company Sonos, invented, manufactured and sold nationally a dog product called The Brush Buddy and was the founding Executive Director of a regional nonprofit called Santa Barbara County Action Network. David is a graduate of UC Santa Barbara with degrees in Ecology and Environmental Studies. David currently serves on the Eco-Entrepreneurs Board of Advisors at UC Santa Barbara’s Bren School.

In his off hours, David spends as many hours as possible outdoors with his wife Terra and their daughters playing in the sand, sun and surf.

Eric Cardenas



Eric Cárdenas is LoaCom’s co-founder and Chief Operations Officer. After spending years working in both the nonprofit and philanthropic sectors, Eric joined long time friend and confidant David Fortson as part of the Loa team in 2011, becoming COO and partner to LoaTree, Inc. Together, Eric and Dave co-founded LoaCom in 2012.

Eric’s areas of interest and special focus include food and agriculture, philanthropy for social change, campaigns/movement building, and facilitation. Some of his work, board, and volunteer experience includes time with the Ag Innovations Network, Johnson Ohana Foundation, Orfalea Foundations, and Roots of Change, among others. He is a graduate of UC Santa Barbara with degrees in Political Science and Environmental Studies.

Eric is recently married and spends his free time with his wife, Michelle, biking around their home town of Santa Barbara, hitting the beach, practicing yoga, listening to (and playing) music, and spending quality time with friends and family. His chubby cat, Badger, is his current only child.

Eric Cardenas



Elizabeth Davidson is the Marketing & Communications Manager for LoaCom and holds a thorough understanding of social media, digital marketing and advertising, strategy, and event production. She stays on top of the latest trends in online media to assure the most relevant, high-quality content is distributed for LoaCom’s clients on a day-to-day basis. She is looking forward to developing, refining, and implementing marketing and communication strategies for our clients.

While attending UC Santa Barbara, Elizabeth kickstarted her years of experience in event planning and social media management as the Director of Events for an environmental education nonprofit, Sprout Up. She has since helped to produce events for nonprofits, businesses, causes, and organizations and has served as the Volunteer Coordinator for the Santa Barbara Earth Day Festival, a 35,000 person festival.

Her passion for people inspires her to foster fruitful relationships both online and offline. She loves to cook with friends, has mad storytelling skills, and is a full-time funky dance move enthusiast.

Aaron Roessler



After exploring careers and lifestyles from San Jose to Hawaii, Illinois and Austin Texas, he is now married and settling his roots in Santa Barbara. His constant love for graphic and web design lead him to pursue what he loves best. He combines his creativity with helping people and companies turn their ideas and visions into reality.

Now a new member of the LoaCom team, Aaron is responsible for web development and graphic design. He will continue to do what he loves so much – building friendships, enjoying laughter and life to its fullest while establishing a solid career in anything design oriented.

Alyssa Pace

Communications Assistant

Alyssa graduated from UCSB in 2017 with degrees in Environmental Studies and Multimedia Writing. Her passion for the outdoors blossomed at a young age through family camping trips and summers spent working in Yosemite, and took full force during her year abroad doing field research throughout Asia and New Zealand.

After interning for LoaCom during her senior year of college, she has joined the team as a full-time member. Through writing and digital work, she aspires to present creative and compelling media to excite people about the wonders of our planet and their personal connection with it.

When she isn’t working, you can find Alyssa concert-hopping, exploring the Santa Ynez mountains, or planning her next travel adventure.


Ana Smith is the Account Manager and Business Development Associate on the LOA team and brings her organizational skills, design aesthetic, and entrepreneurial spirit to support our clients’ evolution as businesses for a better world. 
With a childhood spent in the environment of Santa Barbara and traveling as a young adult, Ana’s knowledge and perspective has been shaped by her community and the experiences gained during her adventures. She graduated with a degree from UC Santa Barbara in Global Studies, spent a year living and working in Western Europe and East Africa, spent 5 years working at and developing the international non-profit, Everyday Gandhis, and partnered in starting Casitas Valley Farm, a generative local food production system based in the Santa Barbara region.
Inspiration comes in many forms and for Ana it’s spending time with her husband and daughter, cooking and sharing meals with loved ones, dancing, and exploring new hot spots of fashion and food culture. 



Alice Chein is a skilled graphic designer whose work includes website design, logo and brand packages, event posters, packaging design, email newsletters, and more. She is a Santa Barbara native and self-taught graphic designer.



Originally from the Bay Area, Jesse graduated from UCSB in 1999 and UCLA Law in 2011 focused on environment and global trade issues. He enjoys surfing, photography and woodwork when he isn’t doing his part to make a better world.



Haley is a junior at Westmont College, majoring in communication with emphases on business and art. Growing up along Maine’s coast defined life in a certain way: coffee black, mornings slow, and the outdoors as the best form of entertainment. She studied business and public relations abroad in Eastern Europe, hopping the map on weekends and learning enough fragments of Russian and Lithuanian to order coffee and get home. Her passions include finding a place for things and people to belong, packing lightly and asking the locals where to go, any art exhibit alone, writing and reading poetry in coffee shops, conversations with natural lulls and live music without them. She wants to live simply and fix things, in whatever way she can.



Giovanna Davila is a first-year master’s student at UC Santa Barbara’s Bren School of Environmental Science & Management specializing in Corporate Environmental Management with a focus in Strategic Environmental Communication and Media. Her goal is to use her communication skills and environmental knowledge to act as a link between science and the public. She is primarily interested in using persuasive messages to educate individuals and companies within the food and apparel industries about the value and importance of becoming more sustainable. In her free time, you can find her baking pies, soaking up the sun at the beach or jamming with her grad school band, Brengrass.


The term ‘LOA’ comes from the belief that positive, intentional actions and thoughts committed by individuals and groups will create and attract more of the same. This concept – the Law of Attraction (LOA) – is fundamental to our business model and the way we lead our personal lives.


Our team has spent a combined 30 years in a variety of professions including working to protect open space and promote affordable housing, organizing farmworkers and protecting agricultural land, advocating progressive policy before government, raising funds and working within foundations, using technology to organize communities and even working for high tech companies. This breadth of experience gives us a unique skillset and understanding of how to make sustainable, transformational change.

Let’s connect over a coffee or a cold craft brew.


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