California Native Plant Society is on a mission to save California’s native plants and places using both head and heart. CNPS brings together science, education, conservation, and gardening to power the native plant movement.

LOACOM is the marketing partner for CNPS’ California-wide Grow Native campaign, managing the campaign’s branding, creative design, social media outreach and engagement, and sales tracking.

Together, LOACOM and CNPS —alongside a working group coalition of California nurseries and growers — are strengthening the native plant industry by boosting the statewide sales of 10 native specialty crops by 20% over the next three years.

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