LOACOM TEAM

How we work.

We’ve honed our approach and methodology over three decades of working for and with nonprofits, companies and government, giving us a deep toolbox from which to draw upon. This deep experience informs all of our work and our approach to making good things happen.

COMMUNITY-CHEMISTRY
COMMUNITY & CHEMISTRY

Before even putting a pen to paper, we invest time on the front end communicating with your team, understanding your desires and learning what you want to see happen and what is behind those desires. Building good chemistry and great experiences with, between, and among the networks of our clients is priority.

PARTNERSHIP-CONNECTION
PARTNERSHIP & CONNECTION

LoaCom is constantly building an ecosystem of relationships and contacts to cross pollinate ideas, connections and experiences to help make great things happen between our clients, their followers and allies.

ORGANIZATION-EXPECTATION
ORGANIZATION & EXPECTATION

We love timelines, trackers, clear roles and expectations, regular check-ins, organized ‘to do’ lists and meeting minutes. We believe in stellar customer service, drama-free engagements, and adaptation when new realities or information presents itself.

CREATIVITY-DESIGN
CREATIVITY & DESIGN

When it comes time to the design of your core marketing assets, marketing plans, and campaigns, our creative and strategy teams collaborate to blend artistic design, technology, and storytelling.

MEASURABLE-RESULTS
MEASURABLE RESULTS

While we define success by metrics and indicators you would expect, what’s more important is the elusive but incredibly important feeling that together we have made measurable and sustainable progress toward achieving your goals.

David Fortson

DAVE FORTSON

CO-FOUNDER & CHIEF EXECUTIVE OFFICER

David Fortson is LoaCom’s co-founder and Chief Executive Officer. Believing business is one of the most powerful tools for making a better world, and seeing tremendous opportunities to expand the power and influence of the nonprofit sector, David founded LoaTree and later co-founded LoaCom in hopes of mashing up the best assets of the private and nonprofit sectors.

David’s areas of interest and focus include business development, digital ecosystem development, strategy, and blurring the lines between nonprofit and for profit worlds. Before LoaCom, David worked for technology entertainment company Sonos, invented, manufactured and sold nationally a dog product called The Brush Buddy and was the founding Executive Director of a regional nonprofit called Santa Barbara County Action Network. David is a graduate of UC Santa Barbara with degrees in Ecology and Environmental Studies. David currently serves on the Eco-Entrepreneurs Board of Advisors at UC Santa Barbara’s Bren School.

In his off hours, David spends as many hours as possible outdoors with his wife Terra and their daughters playing in the sand, sun and surf.

ERIC CARDENAS

CO-FOUNDER & CHIEF OPERATING OFFICER

Eric Cardenas is LoaCom’s co-founder and Chief Operations Officer. After spending years working in both the nonprofit and philanthropic sectors, Eric joined long time friend and confidant David Fortson as part of the Loa team in 2011, becoming COO and partner to LoaTree, Inc. Together, Eric and Dave co-founded LoaCom in 2012.

Eric’s areas of interest and special focus include food and agriculture, philanthropy for social change and facilitation. Some of his work, board and volunteer experience includes time with the Ag Innovations Network, Johnson Ohana Foundation, Orfalea Foundations and Roots of Change, among others. He is a graduate of UC Santa Barbara with degrees in Political Science and Environmental Studies.

Music, camping, beach days, cooking, frisbee and quality time with friends and family help make Eric a happy man. As does his chubby kitty, Badger.

Eric Cardenas
Eric Cardenas

ERIC CARDENAS

CO-FOUNDER & CHIEF OPERATING OFFICER

Eric Cardenas is LoaCom’s co-founder and Chief Operations Officer. After spending years working in both the nonprofit and philanthropic sectors, Eric joined long time friend and confidant David Fortson as part of the Loa team in 2011, becoming COO and partner to LoaTree, Inc. Together, Eric and Dave co-founded LoaCom in 2012.

Eric’s areas of interest and special focus include food and agriculture, philanthropy for social change and facilitation. Some of his work, board and volunteer experience includes time with the Ag Innovations Network, Johnson Ohana Foundation, Orfalea Foundations and Roots of Change, among others. He is a graduate of UC Santa Barbara with degrees in Political Science and Environmental Studies.

Music, camping, beach days, cooking, frisbee and quality time with friends and family help make Eric a happy man. As does his chubby kitty, Badger

Riley Hubbell

RILEY HUBBELL

PROJECT MANAGER

Riley Hubbell serves as LoaCom’s Project Manager where she focuses on storytelling and marketing strategy, research, and building community engagement through digital mediums and events. She is currently managing the buildout of Nonprofit Resource Network for Santa Barbara county.

Prior to LoaCom, Riley served as Director of Education at Sprout Upwhere she developed environmental education curriculum tailored to CORE standards and worked to advance the integration of Sprout Up’s curricula into public schools nationwide. An avid lover of the outdoors, Riley has previous experience working as an outdoor guide in the Catskill Mountains. She has also dedicated many volunteer hours to serving the Skid Row community in Los Angeles, and currently serves on the board of directors for Blue Sky Sustainable Living Center.

She graduated from UC Santa Barbara where she majored in International Relations, Sociology, and minored in Professional Writing with an emphasis in Business Communication.

Riley grew up in Grover Beach, California. When she’s not in the office, you can find her backpacking, rock climbing, surfing, chasing live music, or potlucking with friends.

AARON ROESSLER

WEB & GRAPHIC DESIGNER

After exploring careers and lifestyles from San Jose to Hawaii, Illinois and Austin Texas, he is now married and settling his roots in Santa Barbara. His constant love for graphic and web design lead him to pursue what he loves best. He combines his creativity with helping people and companies turn their ideas and visions into reality.

Now a new member of the LoaCom team, Aaron is responsible for web development and graphic design. He will continue to do what he loves so much – building friendships, enjoying laughter and life to its fullest while establishing a solid career in anything design oriented.

Aaron Roessler
Aaron Roessler

AARON ROESSLER

WEB & GRAPHIC DESIGNER

After exploring careers and lifestyles from San Jose to Hawaii, Illinois and Austin Texas, he is now married and settling his roots in Santa Barbara. His constant love for graphic and web design lead him to pursue what he loves best. He combines his creativity with helping people and companies turn their ideas and visions into reality.

Now a new member of the LoaCom team, Aaron is responsible for web development and graphic design. He will continue to do what he loves so much – building friendships, enjoying laughter and life to its fullest while establishing a solid career in anything design oriented.

ELIZABETH DAVIDSON

SOCIAL MEDIA AND EVENTS MANAGER

Elizabeth Davidson is the Social Media & Events Manager for LoaCom and holds a thorough understanding of social media, digital marketing strategy and event production. She stays on top of the latest trends in online media to assure the most relevant, high-quality content is distributed for LoaCom’s clients on a day-to-day basis.

During her undergraduate years at the UC Santa Barbara, Elizabeth kickstarted her years of experience in event planning and social media management as the Director of Events for environmental education nonprofit, Sprout Up. She has since helped to produce events for nonprofits, businesses, causes, and organizations and has served as the Volunteer Coordinator for the Santa Barbara Earth Day Festival, a 35,000 person festival.

Her passion for people inspires her to foster fruitful relationships both online and offline. She loves to cook with friends, has mad storytelling skills, and is a full-time funky dance move enthusiast.

GRACIELA CABELLO

EVENTS AND COMMUNICATION

After several years of living in the San Francisco Bay Area and Los Angeles, Graciela returns to her native Santa Barbara to join the Loa events and communications team.

Graciela’s background includes over eleven years of experience in communications, project management, community building, and organizational development in both the corporate and non-profit sectors. Prior to joining Loa Tree, she was the National Director of Latino Outdoors, where she was a key leader in building a non-profit organization from early project stages, to a nationally recognized brand and movement. Her background also includes an eight-year career in the entertainment industry, where she was critical to the success of a start-up team at Comcast tasked with launching new interactive media platforms for advertisers. Graciela is a graduate of California State University, East Bay, and holds a Bachelor of Science degree in Business Administration.

Her passion lies in spending time playing outdoors, developing meaningful relationships with people, building community, traveling, having a voice when addressing societal inequities, and finding the best tacos.

graciela
graciela

GRACIELA CABELLO

EVENTS AND COMMUNICATION

After several years of living in the San Francisco Bay Area and Los Angeles, Graciela returns to her native Santa Barbara to join the Loa team. In her role as the Events Production and Communications Assistant, she will support the team with a variety of projects.

Graciela’s background includes over eleven years of experience in communications, project management, community building, and organizational development in both the corporate and non-profit sectors. Prior to joining Loa Tree, she was the National Director of Latino Outdoors, where she was a key leader in building a non-profit organization from early project stages, to a nationally recognized brand and movement. Her background also includes an eight-year career in the entertainment industry, where she was critical to the success of a start-up team at Comcast tasked with launching new interactive media platforms for advertisers. Graciela is a graduate of California State University, East Bay, and holds a Bachelor of Science degree in Business Administration.

Her passion lies in spending time playing outdoors, developing meaningful relationships with people, building community, traveling, having a voice when addressing societal inequities, and finding the best tacos.

Alice-Chein

ALICE CHEIN

GRAPHIC DESIGNER

Alice Chein is a skilled graphic designer whose work includes website design, logo and brand packages, event posters, packaging design, email newsletters, and more. She is a Santa Barbara native and self-taught graphic designer.

JESSE SWANHUYSER

GENERAL COUNSEL

Originally from the Bay Area, Jesse graduated from UCSB in 1999 and UCLA Law in 2011 focused on environment and global trade issues. He enjoys surfing, photography and woodwork when he isn’t doing his part to make a better world.

JESSE SWANHUYSER

GENERAL COUNSEL

Originally from the Bay Area, Jesse graduated from UCSB in 1999 and UCLA Law in 2011 focused on environment and global trade issues. He enjoys surfing, photography and woodwork when he isn’t doing his part to make a better world.

LAW OF ATTRACTION

The term ‘LOA’ comes from the belief that positive, intentional actions and thoughts committed by individuals and groups will create and attract more of the same. This concept – the Law of Attraction (LOA) – is fundamental to our business model and the way we lead our personal lives.

OUR ROOTS

Our team has spent a combined 30 years in a variety of professions including working to protect open space and promote affordable housing, organizing farmworkers and protecting agricultural land, advocating progressive policy before government, raising funds and working within foundations, using technology to organize communities and even working for high tech companies. This breadth of experience gives us a unique skillset and understanding of how to make sustainable, transformational change.

Let’s connect over a coffee or a cold craft brew.

INTERACT

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